Several years ago I participated in a three year program called the Strategic Coach. One of the key exercises we had to do was to send letters to our clients and customers. The letter was designed to get feedback from the client regarding The Reasons they continued to do business with you.
From this exercise I learned a lot about what my clients felt about my activities and service and more importantly the Value they received due to our relationship.
The reason I’m sharing this information is due to another game changing moment for me and especially the value my clients expect from me. While there are regular feedback sessions built in to the processes currently being used – I felt something was missing. Have you ever felt this?
Then I began to review all the things I was offering my clients. Funny thing occurred here. There were too many things on the plate and therefore a lack of focus regarding the solutions and results provided to my clients.
Also in this mix was what things are most exciting to me? In other words, where does the passion related to my work come from? So I took an inventory of the things I enjoy doing – like working with assessments (debriefing and analyzing the quality of a team); coaching executives especially in the areas of strategy and people skills; and finally working with top executives regarding their strategic emphasis, direction and focus. And, strategy includes the sales and marketing element – ensuring it is being done the right way for the strategy to work.
Something else then appeared to help me focus. I looked at the Personal Skills endorsements on my LinkedIn page. An amazing thing happened. The things I was passionate about were at the top of the listings. The other things which I did – without the total passion – were at the bottom of the list. (And, yes, I did look to see who was picking this skills to make certain it was not a happy checkmark event – these were people that knew me well. I even called a few to check on the accuracy of the list. Amazing findings – people like and recognize what you do well with a passion for excellence.
Here is my list of Personal Skills from LinkedIn. This match my areas of excellence and passion. Have you checked your list lately – it could be quite telling.
Watch for the coming announcements regarding the results of my refocus. Life is too short to be messing around doing things that you lack a passion for excellence. I’m excited – for myself and more importantly for my new clients who will benefit with greater returns and certainty about their long term success.
As the beginning of a new year approaches, take the time to figure out your passion, areas of excellence and what you want to focus upon in 2015. Then make the action commitments to make your goals a reality.
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